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Conveying Beauty Through Language Conveying Beauty Through Language
  • Accueil
  • Services
    • Notre mission
    • Traduction & transcréation
    • Rédaction publicitaire
    • Création de nom de produit
    • Terminologie & harmonisation
  • Secteurs
  • À propos
    • Qui sommes-nous ?
    • Notre équipe
    • Témoignages
  • Blog
  • Contact

Beautyterm News

Home / Beautyterm News /
 TruAura
By Agnes Meilhac
In Beautyterm News
Posted August 26, 2020

TruAura

We have provided French-langauge translation for product packaging to TruAura, a dynamic young brand that has introduced 25 SKUs and generated 600% growth quarter over quarter since its inception [...]

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 The lipstick effect vs covid-19
By Agnes Meilhac
In Beautyterm News
Posted August 20, 2020

The lipstick effect vs covid-19

Consistent upticks in lipstick sales during times of economic austerity have been historically ascribed to women’s lasting need to look for a pick-me-up in the form of low-cost cosmetic product. [...]

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 OUI THE PEOPLE
By Agnes Meilhac
In Beautyterm News
Posted June 24, 2020

OUI THE PEOPLE

Oui the People is an Indie brand that has been basking in a surge of well-deserved attention. It was in fact recently named by the online research firm Spate as one of the top-searched [...]

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 The Transcreation Process: A Stepy by Step Guide
By Agnes Meilhac
In Beautyterm News
Posted April 21, 2020

The Transcreation Process: A Stepy by Step Guide

Transcreation is a combination of translation and copywriting best suited for marketing and advertising copy. Emotive and intended to trigger a reaction from the target audience, it uses [...]

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 Coronavirus update
By Agnes Meilhac
In Beautyterm News
Posted March 27, 2020

Coronavirus update

As we battle the Coronavirus pandemic, many of us are concerned about their immediate and more distant future. Translators, copywriters and most corporate language professionals in general are [...]

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 SKINCARE TRENDS 2020
By Agnes Meilhac
In Beautyterm News
Posted January 14, 2020

SKINCARE TRENDS 2020

  We have it on good authority, i.e. that of allure, popsugar and birdie.com, that one of our client’s products are making it to the list of newest skincare trends of 2020! But first, what [...]

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 Tracey Ullman is a massage therapist
By Agnes Meilhac
In Beautyterm News
Posted November 2, 2016

Tracey Ullman is a massage therapist

The one-of-a-kind Tracey Ullman as massage therapist in the Tracey Ullman show.  Have a laugh! Laughter is the international language! Tracey Ullman’s Show – Massage from [...]

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 MEET OUR CLIENT: BIOEFFECT
By Agnes Meilhac
In Beautyterm News
Posted September 28, 2016

MEET OUR CLIENT: BIOEFFECT

  Iceland is hot right now, no question about it!  Seems like everyone we know has recently been to or is about to visit the country’s many natural attractions including glaciers, hot [...]

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By Agnes Meilhac
In Beauty Industry, Beautyterm News
Posted September 8, 2016

The case of a geo-specific beauty brand name: necessary or not?

The skincare brand Olay originated in South Africa in the early 1950s.  Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key [...]

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 Happy International Women’s Day
By Agnes Meilhac
In Beautyterm News
Posted March 8, 2016

Happy International Women’s Day

Happy International Women’s Day to all our female translators and clients, and our moms, sisters, and daughters!

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