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Consistent upticks in lipstick sales during times of economic austerity have been historically ascribed to women’s lasting need to look for a pick-me-up in the form of low-cost cosmetic product. [...]

Empowerment marketing took the world of advertising by storm when, instead of simply pointing out inadequacy to create a need for a product, it showed that we can sell that same product in ways [...]

We are pleased to share with everyone that one of our clients was named BEST BEAUTY STARTUP online 2018 by #beauty20 Awards.  Congratulations COTARDE! The #beauty 2.0 Awards was initiated in 2013 [...]

Saks Fifth Avenue and Japanese skincare leader Kosé Corporation team up to launch a new line of luxury skin care and color products under an exclusive distribution agreement. Decorté is [...]

IXXI Laboratoires make skincare products featuring OPC PIN, an extraordinarily powerful anti-aging active ingredient derived from Landes Pine. Extracted from pine bark, this polyphenol-rich [...]

Opale Laboratoires Monaco offers unique secrets of nature in an exquisite range of skincare products. Designed to promote the lifestyle of Monaco throughout the world and to celebrate women who [...]

Back from Javits Center in NY, where beautyterm visited IECSC NY 2012.  On day two, the trade show was bustling with visitors and exhibitors alike.  One of the leading spa events in the United [...]

Founded in 1957 and organized by Les Nouvelles Esthétiques Magazine, this professional trade show with a rich history is held in Paris on a yearly basis.  It brings in 250 exhibitors and [...]

I am always amused when people express star-struck admiration for what I do.  Translating cosmetic copy must sound a lot more appealing, especially to women, than it really is.  To [...]