{"id":2934,"date":"2020-01-15T16:43:37","date_gmt":"2020-01-15T21:43:37","guid":{"rendered":"http:\/\/box5254.temp.domains\/~ykyloemy\/beautelogie\/?p=2934"},"modified":"2020-03-25T18:31:58","modified_gmt":"2020-03-25T22:31:58","slug":"translation-vs-transcreation","status":"publish","type":"post","link":"https:\/\/beautelogie.fr\/en\/translation-vs-transcreation\/","title":{"rendered":"TRANSLATION VS. TRANSCREATION"},"content":{"rendered":"<p>Beautyterm Beaut\u00e9logie LLC takes on both translation and transcreation projects in nearly all of its language combinations. Below is a broad-strokes comparison intended to help decide which of the two services you may require:<\/p>\n<ul>\n<li>Translation is used for more technical and informative texts. Transcreation is better suited for <strong>marketing <\/strong>and <strong>advertising copy <\/strong>intended to trigger an action from the target audience.<\/li>\n<li>Transcreation requires a lot more creative freedom and often involves <strong>completely rewriting the source<\/strong>. It can be described as a combination of translation and copy writing.<\/li>\n<li>Translation projects start with a source text, backed by reference materials to provide context. Transcreation requires a <strong>creative brief <\/strong>explaining the concept and desired effect in order to create the copy for another language.<\/li>\n<li>In contrast to translation, generally billed by the word<strong>, transcreation is billed by the hour or by the project<\/strong>.<\/li>\n<li>With translation, which is more faithful to the source text, the messaging remains intact. With transcreation, the client may need to obtain a \u201cback-translation\u201d to understand what the recreated message means.<\/li>\n<li>Transcreation is sometimes referred to as cross-market copywriting, creative translation, marketing translation, international copy adaptation.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Beautyterm Beaut\u00e9logie LLC takes on both translation and transcreation projects in nearly all of its language combinations. Below is a broad-strokes comparison intended to help decide which of the two services you may require: Translation is used for more technical and informative texts. Transcreation is better suited for marketing and advertising copy intended to trigger [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[104],"tags":[193,45,207,69,75,144,179,255,120,178],"class_list":["post-2934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients","tag-beauty-and-cosmetic-copy-translators","tag-beauty-care-translation","tag-beauty-copy-translation-and-transcreation","tag-beauty-translation","tag-beauty-translation-experts","tag-cosmetic-transcreation","tag-cosmetic-translation-company","tag-cosmetic-translation-providers","tag-cosmetic-translations","tag-specialized-beauty-copy-translation"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"en","enabled_languages":["fr","en"],"languages":{"fr":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/beautelogie.fr\/wp-content\/uploads\/2020\/01\/looking_through_a_magnifying_glass.jpg?fit=1540%2C866&ssl=1","_links":{"self":[{"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/posts\/2934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/comments?post=2934"}],"version-history":[{"count":7,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/posts\/2934\/revisions"}],"predecessor-version":[{"id":3080,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/posts\/2934\/revisions\/3080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/media\/3079"}],"wp:attachment":[{"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/media?parent=2934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/categories?post=2934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/tags?post=2934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}