{"id":3114,"date":"2020-04-21T17:29:45","date_gmt":"2020-04-21T21:29:45","guid":{"rendered":"http:\/\/box5254.temp.domains\/~ykyloemy\/beautelogie\/?p=3114"},"modified":"2020-04-21T17:44:49","modified_gmt":"2020-04-21T21:44:49","slug":"the-transcreation-process-a-stepy-by-step-guide","status":"publish","type":"post","link":"https:\/\/beautelogie.fr\/en\/the-transcreation-process-a-stepy-by-step-guide\/","title":{"rendered":"The Transcreation Process: A Stepy by Step Guide"},"content":{"rendered":"<p>Transcreation is a combination of translation and copywriting best suited for marketing and advertising copy. Emotive and intended to trigger a reaction from the target audience, it uses actionable words, vivid vocabulary and a wealth of culturally adapted idioms, metaphors, colloquialisms and figurative expressions.<\/p>\n<p>The transcreation process is highly time-intensive, consisting of:<\/p>\n<ul>\n<li>The <strong>discovery phase<\/strong>: the original message is analyzed with the help of a brief.<\/li>\n<li>The <strong>creative writing phase<\/strong>: a team of linguists works together to produce different options.<\/li>\n<li>The <strong>selection phase<\/strong>: the transcreated ideas are reviewed against design elements and selected for submission.<\/li>\n<li>The <strong>submission phase:<\/strong> two to three alternative solutions are submitted to the client together with their backtranslations and rationale.<\/li>\n<\/ul>\n<p>The end-product explains the creative choices of the transcreation team to help clients make an informed decision on which option to choose. Previously agreed-upon product and corporate terminology is always observed.<\/p>\n<p>Photo by <a href=\"https:\/\/unsplash.com\/@cowomen?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">CoWomen<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/team-meeting?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transcreation is a combination of translation and copywriting best suited for marketing and advertising copy. Emotive and intended to trigger a reaction from the target audience, it uses actionable words, vivid vocabulary and a wealth of culturally adapted idioms, metaphors, colloquialisms and figurative expressions. The transcreation process is highly time-intensive, consisting of: The discovery phase: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8],"tags":[296,346,160,226,345,330,16,344],"class_list":["post-3114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beautyterm-news","tag-beauty-and-cosmetic-copy-transcreation","tag-cosmetic-and-beauty-copy-transcreation","tag-cosmetic-and-beauty-copy-translation","tag-transcreation","tag-transcreation-and-copywriting","tag-translating-beauty-copy","tag-translation","tag-translation-and-transcreation"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"en","enabled_languages":["fr","en"],"languages":{"fr":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/beautelogie.fr\/wp-content\/uploads\/2020\/04\/cowomen-small.jpg?fit=1600%2C1001&ssl=1","_links":{"self":[{"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/posts\/3114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/comments?post=3114"}],"version-history":[{"count":3,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/posts\/3114\/revisions"}],"predecessor-version":[{"id":3123,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/posts\/3114\/revisions\/3123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/media\/3121"}],"wp:attachment":[{"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/media?parent=3114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/categories?post=3114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beautelogie.fr\/en\/wp-json\/wp\/v2\/tags?post=3114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}