MEET OUR CLIENT: BIOEFFECT
Iceland is hot right now, no question about it! Seems like everyone we know has recently been to or is about to visit the country’s many natural attractions including glaciers, hot [...]
What Beauty Brand Names Actually Mean
Make a game of it: try to guess what these beauty brand names actually mean. Not easy! Benefit This international favorite started out as a small family venture, when American sisters Jean and [...]
Meet our client TATA HARPER!
Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s [...]
The case of a geo-specific beauty brand name: necessary or not?
The skincare brand Olay originated in South Africa in the early 1950s. Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key [...]
