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Transcreation is a combination of translation and copywriting best suited for marketing and advertising copy. Emotive and intended to trigger a reaction from the target audience, it uses [...]

  Iceland is hot right now, no question about it!  Seems like everyone we know has recently been to or is about to visit the country’s many natural attractions including glaciers, hot [...]

Make a game of it: try to guess what these beauty brand names actually mean.  Not easy! Benefit This international favorite started out as a small family venture, when American sisters Jean and [...]