The lipstick effect vs covid-19
Consistent upticks in lipstick sales during times of economic austerity have been historically ascribed to women’s lasting need to look for a pick-me-up in the form of low-cost cosmetic product. [...]
Expansion and contraction vs. low and high grammatical density
Depending on the target language, a translated document invariably comes out longer or shorter than the original source copy. This phenomenon in translation is referred to as expansion and [...]
ADVANTAGES OF A SMALL BUSINESS
As a small, niche company with a narrow specialty field we’ve often asked ourselves the question: what kind of a business would be our ideal partner? Big or small? Clearly our interests lie with [...]
TRANSLATION VS. TRANSCREATION
Beautyterm Beautélogie LLC takes on both translation and transcreation projects in nearly all of its language combinations. Below is a broad-strokes comparison intended to help decide which of [...]
Our clients at ULTA BEAUTY
And last one: DevaCurl range at Ulta! A photo posted by beautyterm (@beautelogie) on Oct 16, 2016 at 8:48am PDT Another one of our clients at Ulta! A photo posted by beautyterm (@beautelogie) on [...]
Meet our client TATA HARPER!
Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s [...]
The case of a geo-specific beauty brand name: necessary or not?
The skincare brand Olay originated in South Africa in the early 1950s. Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key [...]
MEET OUR CLIENT: Rose-Marie Swift of RMS Beauty
Fortune Magazine picks the most admired businesses mostly on healthy financials and stock performance. Forbes says that the most admired qualities in business leaders include a strong [...]
