TruAura
We have provided French-langauge translation for product packaging to TruAura, a dynamic young brand that has introduced 25 SKUs and generated 600% growth quarter over quarter since its inception [...]
Meet our client TATA HARPER!
Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s [...]
The case of a geo-specific beauty brand name: necessary or not?
The skincare brand Olay originated in South Africa in the early 1950s. Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key [...]
Beauty acronyms in English
It’s time for another treat! Check out this short glossary of commonly used beauty acronyms in English: English Glossary of Beauty Acronyms from Agnes Meilhac
MEET OUR CLIENT: Nuori, reinventing the concept of freshness in beauty
Beautyterm is proud of its collaboration with Nuori, a new Scandinavian beauty brand hailing from Denmark. Founder Jasmi Bonnen, who previously worked for L’Oréal, has an approach to skincare [...]
MEET OUR CLIENT: IXXI cosmetics
IXXI Laboratoires make skincare products featuring OPC PIN, an extraordinarily powerful anti-aging active ingredient derived from Landes Pine. Extracted from pine bark, this polyphenol-rich [...]
The International Esthetics, Cosmetics & Spa Conference (IECSC) New York 2012
Back from Javits Center in NY, where beautyterm visited IECSC NY 2012. On day two, the trade show was bustling with visitors and exhibitors alike. One of the leading spa events in the United [...]
Beyond Beauty Paris 2011
The latest edition of Beyond Beauty, a leading cosmetic trade show held every year in Paris, took place September 12-14, 2011. The event hosts three shows under one roof: Cosmeeting focusing on [...]
