The Transcreation Process: A Stepy by Step Guide
Transcreation is a combination of translation and copywriting best suited for marketing and advertising copy. Emotive and intended to trigger a reaction from the target audience, it uses [...]
Meet our client TATA HARPER!
Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s [...]
Short Glossary of Tricky Beauty Terms
Download a short EN-FR/FR-EN glossary of tricky terms frequently seen in beauty copy. Intended as a handy tool for the beauty translator, it shows how much we love what we do. Words are our [...]
MEET OUR CLIENT: Naobay
Eco-chic and eco-conscious Naobay – which stands for ‘Natural And Organic Beauty And You’ – is one of our favorite brands (and clients). The family-founded business based in [...]
