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Consistent upticks in lipstick sales during times of economic austerity have been historically ascribed to women’s lasting need to look for a pick-me-up in the form of low-cost cosmetic product. [...]

Empowerment marketing took the world of advertising by storm when, instead of simply pointing out inadequacy to create a need for a product, it showed that we can sell that same product in ways [...]

We are pleased to share with everyone that one of our clients was named BEST BEAUTY STARTUP online 2018 by #beauty20 Awards.  Congratulations COTARDE! The #beauty 2.0 Awards was initiated in 2013 [...]

And last one: DevaCurl range at Ulta! A photo posted by beautyterm (@beautelogie) on Oct 16, 2016 at 8:48am PDT Another one of our clients at Ulta! A photo posted by beautyterm (@beautelogie) on [...]

A word of caution against Google Translate! Technology is a beautiful thing and in business it has become a game-changer: countless apps, widgets, programs and systems are now available to [...]

The skincare brand Olay originated in South Africa in the early 1950s.  Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key [...]

It will be hard to find another client with a mantra more in tune with our beliefs.  Skyn Iceland’s genesis and purpose are so much like our own that we feel a particular kinship with their [...]

Italian jewelry and perfume maker Bulgari was one of the first companies to sponsor a fictomercial, the 2001 novel by British writer Fey Weldon entitled “The Bulgari Connection”. A portmanteau [...]

A quick overview of what our beauty industry clients can expect from working with Beautyterm cosmetic translation experts – from project inception to followup. The A, B, Cs of What to [...]

Our work process broken down into five steps in an easy to read diagram.  This is what you can expect when you hire our team for a translation project.