TRANSLATION VS. TRANSCREATION
Beautyterm Beautélogie LLC takes on both translation and transcreation projects in nearly all of its language combinations. Below is a broad-strokes comparison intended to help decide which of [...]
Meet our client TATA HARPER!
Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s [...]
The case of a geo-specific beauty brand name: necessary or not?
The skincare brand Olay originated in South Africa in the early 1950s. Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key [...]
The International Esthetics, Cosmetics & Spa Conference (IECSC) New York 2012
Back from Javits Center in NY, where beautyterm visited IECSC NY 2012. On day two, the trade show was bustling with visitors and exhibitors alike. One of the leading spa events in the United [...]
Congrès International d’Esthétique Appliquée 2012
Founded in 1957 and organized by Les Nouvelles Esthétiques Magazine, this professional trade show with a rich history is held in Paris on a yearly basis. It brings in 250 exhibitors and [...]
