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Transcreation is a combination of translation and copywriting best suited for marketing and advertising copy. Emotive and intended to trigger a reaction from the target audience, it uses [...]

Doing business in a different language… The barriers that European SMEs face when exporting abroad are often related to the quality and effectiveness of their communication. Two studies [...]

This year once again we were doing the rounds of Mondial Spa & Beauté, saying hello to old friends, making new connections and admiring a myriad of products on display. The event, which took [...]

So we want to show off a little…  One of our favorite French companies, Académie Scientifique de Beauté, has a wonderful Facebook page, which we immediately liked.  The page is well designed, [...]

Every professional translator is required to demonstrate perfect language proficiency and good knowledge of subject matter.  That’s a given.  However, there are other qualities that translators [...]

Marketing cosmetic products has a lot to do with successful storytelling, which means that translation in this field requires equal measures of creativity and imagination. I was once asked at a [...]

Specialization, human touch and top-notch collaborators Shopping around for the right translation service provider is not easy.  There is an abundance of translation agencies to choose from, all [...]

Why is it so important to hire native speakers as translators?  And why is it almost a twofold obligation when translating beauty care and cosmetic copy? New translation buyers may not be aware [...]